Introducing Bonded Leads

In today’s fast-paced and highly competitive business world, it is more important than ever to find innovative ways to grow and succeed. One effective strategy that is gaining popularity among successful businesses is the use of bonded leads.

What are bonded leads?

What are bonded leads and how do they differ from traditional leads? Bonded leads are a new type of lead that is specifically designed to convert to customers at a higher rate, with shorter sales cycles and more trust. This results in higher initial purchase values and ultimately, faster business growth.

In contrast, traditional or “unbonded” leads are often outdated and less effective. These leads are typically generated through traditional marketing tactics such as cold calling or email blasting, and often have low conversion rates and longer sales cycles. This can lead to a frustrating and time-consuming sales process, with little return on investment.

What makes bonded leads different?

But what makes bonded leads so different and effective? Bonded leads are created through a strategic and targeted approach to marketing and sales. Rather than using broad, impersonal tactics, businesses that generate bonded leads focus on building relationships and trust with potential customers. This often involves personalizing the sales pitch, providing valuable content and resources, and offering exceptional customer service.

The result is a higher conversion rate and shorter sales cycle. Bonded leads are more likely to trust the business and are willing to make larger initial purchases. This leads to faster business growth and a more sustainable and successful business model.

How to create bonded leads?

But how do businesses create bonded leads? We have developed a 3 part framework when generating bonded leads:

  1. Appeal to key emotional drivers. Bonded leads are more likely to convert when they feel a strong emotional connection to the business and its offerings. This means appealing to key emotional drivers such as the desire for status, love, or security. By understanding the emotional needs and desires of potential customers, businesses can create compelling messaging and offers that resonate with them on a deeper level.
  2. Offer value first. Bonded leads are more likely to trust and engage with a business when they feel that they are receiving value without any strings attached. This means offering valuable content, resources, and experiences without asking for anything in return. By providing value first, businesses can establish trust and credibility, and build a foundation for a successful relationship.
  3. Create a shared emotional experience. Bonded leads are formed through a shared emotional experience that creates a strong connection between the business and the customer. This can be achieved through events, workshops, or other experiences that provide a sense of community and belonging. By creating a shared emotional experience, businesses can foster trust and loyalty, and ultimately generate more bonded leads.


In conclusion, bonded leads are a new and effective way to grow a business. By focusing on building relationships and trust with potential customers, businesses can generate leads that convert at a higher rate, with shorter sales cycles and higher initial purchase values. This leads to faster business growth and a more sustainable and successful business model. Old unbonded leads are outdated and less effective – it is time for businesses to embrace the power of bonded leads.